With the development and progress of society, more and more consumers pay more attention to the quality, brand and authenticity of goods. Nowadays, the market is flooded with fakes. Buying fakes is a very bad experience, and some fakes even endanger our physical and mental health. Therefore, it is a very important thing for enterprises to do a good job in product anti-counterfeiting. Today, Xiaobian will talk to you about the application of security traceability system in various industries.
Beverage industry
Stick the anti-counterfeiting QR code label on the wine bottle in the box, and attract consumers' attention through marketing activities outside the package. For example, the marketing campaign of sending red envelopes by scanning codes encourages consumers to buy products and open wine boxes, and then participate in activities to receive red envelopes through WeChat scanning codes, which serves the purpose of product promotion to increase sales and brand promotion, and at the same time can precipitate users and fans.
Pharmaceutical and cosmeceutical industry
Make a coated anti-counterfeiting code on the outside of the medicine box. After purchasing the product, consumers scrape off the coated WeChat scan code, and they can grab different red envelopes. This can effectively obtain the contact information of consumers, and help the enterprise to maintain the users' follow-up and secondary marketing.
Snack industry
On the outer packaging of the food, there is a polite prompt to open the bag, and a card with the anti-counterfeiting QR code of rebate promotion is installed inside. Consumers can get the red envelope by scanning the code on WeChat, and then lead them into the mall of the enterprise to make a second purchase.
agricultural product
Using marketing activities to encourage consumers to scan codes and inform consumers that QR codes are anti-counterfeiting label codes can verify the authenticity of products. For example, marketing activities that scan codes with 100% phone bill red packets encourage consumers to buy corn seeds, use WeChat to scan promotional QR codes, enter the activity page to draw phone bill red packets, and each bag can be lucky drawn. Buying more greatly improves the purchase rate, and it can also be followed up and maintained for consumers.
Other industries
Spray the unique code on the outer packaging or paste the QR code of rebate promotion, participate in the activity by scanning the code on WeChat, get points for the lucky draw and then set up different prizes. Due to the strong support of manufacturers for the activity, there are many prizes set, and the probability of winning the prize is also greatly improved, which greatly improves the purchase of products and the spread of brands.
The above is the application of security traceability system in these industries. I hope it can help you to better understand the importance of product security traceability.