Tea culture has a long history in China. Whether chatting with friends or talking with guests, drinking tea has become a habit in people's homes. Walking in the streets and alleys, the thick tea fragrance comes face to face, accompanied by laughter and laughter, which is quite leisurely and carefree of ancient literati.
Since drinking tea is an indispensable living habit of the Chinese people, the demand for tea can be said to be huge. Tea gardens of all sizes are all over the country, and there are many kinds of tea, such as Wuyi Rock Tea, Longjing Tea, Jinjunmei Tea, Pu 'er Tea and other familiar names. Due to the numerous tea products and different processes of production enterprises, the quality of tea is also uneven.
Some tea enterprises, which only pursue profit but not quality, tend to regard inferior tea as top-grade good tea. These inferior tea products are beautifully packaged, and some even pretend to be some big brands for sale. Consumers who lack the ability to distinguish can hardly find out what is fishy. How can consumers buy genuine tea they like? How do enterprises maintain their brand image? This is a problem worth pondering and solving.
The main reason for the above problems is that the market lacks supervision, and consumers know nothing about the process from tea production to sales, which leads to the decline of consumers' trust in tea brand enterprises. Tea products