Nowadays, more and more enterprises realize the establishment of anti-counterfeiting traceability system. Consumers can quickly find out the relevant production information by using the product traceability QR code or digital code generated by this system through the Internet platform and mobile phone terminal, so as to realize "tracing the source", satisfy consumers' right to know, and purchase and consume with confidence. At the same time, through the system to enhance product brand, better promote the circulation and sales of high-quality products. Today, let's take a look at the four technical features of the security anti-counterfeiting traceability system.
Traceability of product quality includes: pre-sale place of origin, production process and delivery process; Logistics links and sales locations; How many times has the QR code of the outer package of the product been scanned, and where is it scanned? According to reports, the number of times the QR code is scanned and the scanning location can be traced back. It is a sales behavior to prevent unscrupulous merchants from "selling dog meat with sheep's head" and packing counterfeit goods in the outer packaging of genuine products.
The product anti-counterfeiting traceability system has the following four characteristics:
First, the product traceability anti-counterfeiting system is easy to implement. The system only needs to be used in conjunction with the QR code anti-counterfeiting label, and the scanning equipment is unlimited. In this way, consumers can directly open their mobile phones to scan. Studies have shown that consumers will feel tedious after more than three steps of operation, so it is very important to use it simply.
Second, the product traceability anti-counterfeiting system has low cost. Two-dimensional code anti-counterfeiting labels can be scanned only by using mobile phone software, which is easy to popularize and does not need hardware equipment investment, thus reducing the cost of enterprises.
Third, the product traceability anti-counterfeiting system has strong information interaction and can realize effective tracking. Enterprises can directly import the inquired traffic into their own micro-mall or enterprise official website, and induce consumers to spend by marketing means such as returning points and coupons. The QR code traceability anti-counterfeiting system for agricultural products will automatically generate a table about the scanned traffic, which will help enterprises view the attribute information of target customers more intuitively.
Fourthly, the product traceability anti-counterfeiting system can organically combine the vertical industrial chain. For example, agricultural products, QR code traceability anti-counterfeiting system for agricultural products can track when the product is planted, when it matures and all kinds of processing in the later period, and the whole process will be recorded in detail, which will increase consumers' trust in enterprises.
The above contents are the four technical characteristics of the security anti-counterfeiting traceability system that we have learned today. The product security traceability system is an anti-counterfeiting product with easy identification, anti-counterfeiting, traceability and marketing, which integrates anti-counterfeiting, anti-channeling, traceability, integration and marketing.